While at Weiss Stagliano Partners, New York, I had the opportunity to work on one of the greatest brands ever. I was instrumental in developing the platform “Guinness Refreshes Your Spirit”. Quite a departure for a beer brand. The successful campaign shed a new light on Guinness which was previously thought of as a dark ominous beverage.
TV spots
Guiness "Western"
Pub-boy goes on a wild horse-ride through the city.
Guiness "Plane"
An intense fyling experience occurs after enjoying a Guiness.
Posters
Bus shelter posters that were in every major U.S. city.
